TOU was a branding project developed in response to a brief from Suntory. Our objective was to envision and brand a futuristic hydration solution aligned with Suntory's sustainability goals. Through extensive research and ideation, we imagined a future where traditional bottled beverages are replaced by environmentally conscious alternatives. The result was TOU — a conceptual hydration capsule made entirely from algae-derived materials, eliminating the need for plastic packaging and combustion-based production. This innovative product aims to redefine the way we consume water by offering a sustainable, waste-free, and efficient hydration experience.