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​Lily of the valley

Typeface, Animation

In reflecting on type design, I began to question the conventional boundaries of typography—wondering whether it’s possible to merge type with elements found in nature.
Inspired by my favorite flower, Lily of the Valley, I explored how its delicate, organic form could be translated into a typeface that remains both visually expressive and legible.
Through this process, I discovered that Times New Roman shared structural qualities that echo the elegance and flow of the flower’s natural shape.
By integrating these botanical characteristics into the classic serif form, I developed a custom typeface that captures the essence of Lily of the Valley—blending personal inspiration with design precision.

Project Title

Self-Initiated Project

Group Credits 

Individual 

Typeface cover imagel.png
ppt final1.png

JIAQI SU

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